Why the Business of Travel Blogging?
There’s a seemingly endless pool of travel blogs out there. Every day hundreds of people think, “Hey, I travel, so I’m going to start a blog and try to make a living out of this like all the people I see online.”
Do you ever wonder if there are too many blogs or how you’ll compete?
Well, I’ll tell you a secret!
While there are plenty of blogs, there are not a lot of well-run blogs — which gives you plenty of opportunity to succeed in the travel industry today. You need to be like the cook who says, “This place is good, but I can do better” and then opens up his own successful restaurant!
This course is called The Business of Blogging, because unlike other travel blogging courses, I’m going to dive deep into the skills you need to turn your blogging dream into a successful reality.
You already know travel. You’ve been around the world, taken your family on road trips, and visited amazing destinations. Your friends always ask you: “how do you do it?”
Imagine being able to share your tips with the world. Imagine setting your own schedule, traveling wherever – and whenever – you want, inspiring others to travel – and getting paid to do it. Wouldn’t it be great if you could turn your love of travel into a paying gig while helping others at the same time?
This isn’t a pipe dream. This is something lots of people already do – and something YOU can do too.
My name is Matthew Kepnes and I’ve been running the website Nomadic Matt since 2008. I’ve helped millions of people travel on a budget and achieve their dreams. In the process, I’ve built a successful online business without any prior business or website knowledge.Like you, I didn’t know where to begin or have any technical skills, and I was unsure if anyone wanted to even read my story. Like you, when I started, I asked myself:
Will anyone want to read my blog?
Do I have the technical skills needed?
Can I actually make this work?
Am I a good enough writer?
Will I waste lots of money doing this?
Will I be successful?
I’ve been where you are. I know your fears because those were my fears too.
In the early days, I made a ton of mistakes: I wasted time chasing easy money and putting AdSense on my website. I spent too much time finding information but not doing anything with it. I followed fads. I never invested in design. I kept spinning around in circles.
But my mistakes taught me lessons. I reached to more experienced people for help and sought their insight. I came up with strategies and plans. I focused on the big wins.
Now, over eight years later, my website has become the top travel blog in the world, with over 1.3 million visitors per month, a 210,000+-person email list, four employees, a New York Times best-selling book, and revenue in the high six figures.
I created this course because I believe there is plenty of room for new, quality blogs – and that your blog can be one of them. I’m here to show you how to create something that lasts and changes people’s lives.
If you’re looking to get into blogging — or are an existing blogger looking to see large growth on your site — this course is for you.
Why is this course different?
Because I’m here to be your partner.
With monthly webinars, Q&As, and tech support, I’ll guide you through the process, answer any questions, and be there to support you every step of the way.
I’m not here to take your money and just say, “OK, here’s the information. Have fun!” I am here to be your mentor and walk you through the entire blogging process. Think of me as your training wheels.
Through email and our message board, I’ll always be around to answer your questions and guide you towards success.
“A must for anyone serious about
getting into blogging.”
What This Course Includes
Learn what makes a website beautiful
Getting Media Attention
How to get featured online and in print
Learn how to master Google
Tips for Social Media Success
Grow your following from day 1
Get your blog setup right
How to choose a memorable name
Make things that people will want to buy
Get featured on other, bigger blogs
Biographies, marketing, and strategy books that changed my business
Exclusive interviews with the brightest online minds
How to engage your readers
How to launch and profit from your blog
High-impact monthly webinars
Private Facebook Group
A community of hundreds of like-minded people
Four other successful travel bloggers
This 12-week training program features nine units: Design, Branding, SEO, Product Creation, Social Media, Newsletter Marketing, Writing, Setting Up Your Blog, and Working with Brands and PR. These nine units are broken down into 28 lessons that range from beginner to advanced techniques that only the pros use or know. By the end of this course, you’ll know how to start your blog, create a lasting brand, write content people want to read and share, optimize your website and rank high in search engines, kill it on social media, and make money with your blog.
The course features real-world examples, screenshots, videos, and never-before-seen access to my own processes, numbers, and strategies to help you understand the material.
How to install, setup, and optimize your WordPress website
The basics of editing code
How to pick the perfect blog name
An introduction to SEO
The story of Nomadic Matt: lessons and failures
How to create your brand / strategy
How to find your niche
How to maximize your efficiency
How to design a beautiful website (with good and bad examples)
The basics of writing engaging content
How to self-edit your blogs (and grammar dos and don’ts)
How to write viral content (and promote it properly)
How to pitch guest posts
How to succeed on social media
How to successfully network with bloggers
How to build your network
Introduction to SEO (why it’s important)
How to get people to link to your website
An introduction to newsletters
How to set up newsletters (with step-by-step instructions)
The best practices for getting sign ups to your newsletters
What content to include your newsletter
How to sell without selling out
How to master affiliate marketing
How to create and sell products
Marketing your brand and products
Tours, consulting, and other ways to monetize
How to work with PR and Brands
How to work with tourism boards