How to Start a Travel Blog

This is so important. We actually regret naming our travel blog Marketingkonferenz. We were going for a “Lonely Planet” type thing, and since our names start with a D we thought it was a good idea.

How to Start a Travel Blog: Choosing a Name

We were lucky, we could have bombed because our name doesn't explain anything that we are about, but for some reason, we had success in spite of our name.

Try to think of something that really shows off what your blog is all about. Make sure the name is going to resonate years from now.

Names to Avoid

In our opinion it is better to avoid words in your blog name that restrict you to a certain type of travel, are really overused or already used successfully.

A big part of success in travel blogging is to make sure you stand out from everyone else and your blog name is a good place to start.

I am not saying that you can't make a go of it with one of these I just think that after being in the business so long these seem to be the words that get oversaturated or over used.

For example, don't pigeonhole yourself into the budget or backpacking niche if you think you will want to be doing more luxury travel in the future. And don't use words that other bloggers have already branded successfully.

This is the point where most people start to freak out. You are wading into the technical side of things here and it can be scary.

If you are technically challenged, like me, then all this mumbo jumbo about hosting can be a turn off. Well I have good news for you, it is really not that scary.

What is a Host?

A host is a place that stores all of your content. It is like your little slice of the internet and everyone who has a website has to have one.

The difference between hosting companies is just ease of use and how much traffic they can handle.

When you are just starting out we recommend Bluehost. It is what we started on and it is cheap, at $3.95/mth it is easy to use and the customer service is great.

Plus the cost of your domain name is FREE.

Later on down the road when your website is getting crazy traffic you can easily move to something more suited for that but realize that is going to cost more money. We pay about $1000/yr for our hosting now!

What to do first

First head on over to Bluehost.com and click on the get started now button. Then get ready to choose your plan.

Choose your plan:

Another great benefit of Bluehost is that you can  upgrade your plan as you go so we recommend starting with the basic package and then moving up from there as you grow.

Register your domain name.

Now it is time to register your blog name/domain name. You probably want a .com address as these are the most recognizable and trusted. If you already have registered your domain somewhere else you can transfer it as well. It is good to have everything in one place. Remember this is free with Bluehost.

Type in your name to see if it is available. (If it isn't you will have to go back to step one and brainstorm some more ideas.) If it is click next and move to the final step. You are almost there.

Package information

It is getting serious now. It is time to choose how long you are going to register for. We recommend one year at a time.

When choosing your package information, I would ignore  most of the options  because you don't need them.

But we do recommend Domain Privacy Protection. This protects your identity so people can't look up who owns your site and personal information like address phone number etc. It is cheap for a little piece of mind.

Booom! you are done! you have just purchased your hosting and domain name. Easy right? Time to move on to the next step where we get WordPress all set up and you can start creating content!

WordPress is by far the most popular Content Management System out there and it is free. It's also the easiest to use.

You don't want to use Blogger or Blogspot trust me.

I know tons of bloggers who used one of these in the beginning and switching over to WordPress was a nightmare. If you want to know the differences then check out this very informative post by WPBeginner.com. It really gives you some great tips. WordPress is the best and you only want the best right?

Installing WordPress with your Bluehost Account is a snap.

It is as Easy as This

Head on over to your cpanel and scroll to the "Website Builder" section then click on the "Install WordPress" button. When it asks where you want to install it, be sure to choose the domain name you just registered - (http://myawesomedomainname.com)

Once it is finished installing you will be able to login to your new blog via the WordPress dashboard at http://mydomainname.com/wp-admin/. Just punch in your username and password and you are ready to go.

Congrats! That does it! You are done with the technical end of things and now it is time to get creative and get your new travel blog ready for the world to see.

You are now at the point where you have to make some creative decisions.

WordPress comes with some pretty lame themes to get you started but luckily there are a ton of themes to choose from to help you make your blog look the way you want it too.

I would recommend you spend a little money here.

We made the mistake of when we first started out just looking at the free themes. But by investing a little money you can get ones that are more customizable and come with support.

I find having support for a particular theme extremely valuable especially when you are just starting out and worth the extra $100 you spend on a theme. You can check out Woo Themes or ThemeForest for some really cool designs.

*Note* Take your time here. Changing themes often can really play havoc on your nerves. It is ok to update every now and then but you don't want to be doing it often as each theme handles things a little differently.

We have a custom theme but have used a few different ones in the past.

If you have an idea of exactly how you want things to look you can hire a custom coder and designer to do that for you. I suggest checking out Upwork or Freelancer.com but be prepared to fork out some cash. It is not cheap.

Feeling Intimidated? Check out some WordPress Training to help get you started.

We struggled with this when we first started and we have seen a lot of them come and go but there are a few that we feel are essential.

What is a Plugin?

Plugins are like little addons that help your site without having to jump into coding. So if you are not coding wizard then plugins were made for you.

A word of warning though; more plugins does not always make things better. If you overload your site with them it can impede speed and functionality as well as increase the risk on conflicts (some plugins don't play well with each other.)

So my recommendation is to start out with these plugins to get going and then build from there. A good rule of thumb is to not have more than 20 running on your site. But as always less is more.

Recommended Plugins:

• Akismet: An Anti Spam Filter
• Yoast SEO: For all of your SEO needs
• Easy Social Share Buttons: Great social buttons and customizable too.
• W3 Total Cache: This will help your site run faster
• Page Builder by Site Origin: Allows you to customize post and page layouts easily.
• Kraken.io: This will optimize your images.
• Contact Form

Those should get you started. I also recommend setting up Google Analytics so you can track your visitors and traffic.

One of the main questions we get when we get asked how to start a travel blog is what pages should I make first.

Well obviously the Home Page is quite important but that will probably be defined by your theme. In my opinion the most important page on your website is your about page.

This is your chance to tell people what you are all about and tell them why they should follow you and keep coming back. the main part of a travel blog is "You" and this is your chance to tell your story.

It is where you can connect with the reader in long form and make a lifetime fan out of them.

What is in a good About Page?

I like to think it broken down like this:

1. Start by telling them how you are going to help them eg. Provide valuable travel advice, inspire them etc.
2. Jump into your story. Tell them why you are doing this and what motivated you. Something inspirational.
3. Tell them about your specialty. What sets you apart from everyone else. Describe your niche
4. The final section should be about proof. Why are you an expert? Why should they listen to you. Have you won any awards that relate to your niche? What are your skills.

If you follow these four steps you will be on your way to creating a kick ass About page.

After you have got that finished I would move on to making a Contact Us page and then start writing that content.

Most people never talk about this but almost every successful blogger that I know wishes they had started their email list sooner.

Why is a Newsletter Important?

A newsletter lets you communicate directly with your reader. You go right into their inbox and they choose to have you do this through the sign-up form. To have people that have chosen to read you each week or month is probably the most engaged  of an audience you can have.

Plus, down the road if you move into working with affiliates or develop a product then this is the place you go first.

This is why it is so important to start building early. Even if your first newsletters are just updates from the blog posts that you release weekly it will start building trust with your readers and a relationship.

I also suggest investing in an email client that can grow with you. We have changed clients a few times and it is a real pain in the ass. You have to get people to reconfirm their address and you will probably lose some people by doing this. You don't want that to happen.

I suggest Aweber to start out with. It may be a little more than you want to spend at the beginning but in the end it is worth the investment. They have templates you can use and are quite easy to set up and automate.

Most people think that you have to have a ton of money in order to start a travel blog. The truth is it can cost very little.

When we first started we drew on our experiences in places we had already been so it even kept our travel expenses down. We have put together what you should set aside for the first year of travel blogging.

Now this will differ slightly for everyone depending on whether you have extra money that you want to put into Facebook Advertising or if your traffic grows immensely and you have to upgrade your hosting plan but for most this is what it will be:

• Hosting $3.95/mth X 12= $47.40
• Theme $100
• Email Hosting: $19/mth X 12= $228

Total Cost for 1 Year of Travel Blogging: $375.40 or $31/mth (6 Grande Lattes/mth at Starbucks)

It can be a lonely, frustrating road on the way to travel blogging fame but luckily there a ton of ways you can get some support and advice.

There were certainly no support groups when we were starting out and I wish there were. They not be a requirement when starting a travel blog but if you are serious about it then it is worth the investment.

We are part of both communities and I still learn things in the Facebook Groups and Forums and it is a great place to get support from people who are just starting out as well as seasoned vetrens.

 The one that I recommend the most is: Superstar Blogging

Superstar Blogging is run by Nomadic Matt and is broken down into different courses. You can learn about The Business of Blogging, Travel Writing, and Travel Video.

Each have there own expert teacher and you will learn something from each one. Superstar Blogging also has a very helpful Forum which the experts and Nomadic Matt himself answer all of your questions.

For Travel Photography we recommend taking Photographing the World by Elia Locardi. We feel it is the best travel photography course out there. Read my review here.

I bet you never thought I would be talking about making money in a post about how to start a travel blog but it is possible.

Like I mentioned about the newsletter, starting early is a perfect way to begin making an income from your blog.

I know a lot of people say to wait until you build up large traffic to make money but I disagree.  The easiest way is to start  making some cash is with affiliates.

Affiliates

Now I could go into a ton of detail about what affiliate marketing is and how you can do it but I found the Make Money from Affiliate Marketing course from Michelle of Makingsenseofcents.com does a way better job.

Michelle makes over $100k/mth from her blog and most of it is from affiliate marketing . She guides you form the very beginning, helping you put into place good practices so as your traffic increases so does your income.

Make Money with Affiliates Now!

This is probably one of the best courses I have ever taken when it comes to learning how to make money from your travel blog. It is worth ever penny if you want to learn about monetizing through affiliates.

But you can always go it on your own as well by signing up for Affiliate programs like Amazon and Booking.com so that you can monetize through both products and accommodation and then if it is something that you are interested in get more involved as you grow.

One note about promoting companies: It is much easier to sell a product or service you believe in then just being a shill for a product you have never tried.

Success in making money with travel blogging is about honesty and integrity.

We go by the motto: If we haven't used it we don't promote it.