The hottest new social media network is Snapchat and travel bloggers aren't the only people in the travel business joining the kids out there. has recruited some of the top travel influencers in the business to share their snaps from around the world. From Rio, Fiji, Hawaii, and Thailand, popular travel bloggers are taking over the TripIt Snapchat account each week sharing their travels with their fans.
Marketingkonferenz and TripIt on SnapChat
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What is Snapchat anyway?
If you are of the over 30 crowd, you may not know a lot about Snapchat. But let me tell you, all the kids are on it. Snapchat is a fun video and messaging app where users can upload pictures or photos and add captions, doodles, geotags, and graphics. The attraction for the younger demographic is the fact that messages disappear after opening. It is the way they now communicate. From what I see, twenty something's and younger are living on it.
My niece is so busy on Snapchat, she has a whopping 35,000 popularity score! I have no idea what that score means, but she's head and shoulders above everyone I follow. She tells me she is constantly sending messages to her friends. But, messaging friends is not how brands are leveraging influencers for snapchat. Instead, brands and influencers are using Snapchat stories.
Snapchat takeover by Snapchat expert: Cailin O'neil
Follow Cailin's Snaps on
Snapchat is all about being in the moment and sharing stories that last 24 hours for your friends to follow along for a day before they disappear forever. TripIt has rounded up influencers to share their stories from destinations around the world.
If you want to know more about Snapchat and how it all works check out How to Use Snapchat like a Superstar by Cailin O'neil.
When TripIt bloggers take over their account, you spend 24 hours with the likes of , , and us! Each person brings their own personality and style to the Snapchat story and it gives a different perspective to what you normally see in slick blog posts and videos. Plus, it gives you a chance to meet . They've got a lot of great people working with them.
Follow Lee on Snapchat
Snapchat is basically a snapshot of a day in the life of travel. You make a quick snap of a moment in time and then continue to add to it all day long. It's all raw and unedited.
Snapchat takeover by the ulitmate travel Snapchatter: Drew Binsky
Follow Drew's Snaps
People enjoy following Snaps because they get a real sense of a person's personality. The industry (aka us and other travel influencers) likes Snapchat because we don't have to worry about the number of likes or comments. It's more about connecting with your audiences and nobody cares how many people watched your snap. It's all real and there is no need to do calculated postings at the right time of day for optimal viewing. You can just have fun and post what you want, when you want.
Snapchat takeover by TripIt social media guru: Colleen Fogerty
TripIt is one of the first companies in travel to embrace Snapchat and they are leading the way in reaching another audience. Kids need a travel planning platform too and in a few years, they'll be booking a lot of trips.
Snapchat is starting to get an older demographic and like Facebook and Instagram before it, you know that the 40 somethings will be embracing Snapchat in a year or two. So get on board now. It's not going away and only picking up steam. I can't say how long it will last as I know the kids these days are fickle. Who knows what the next hot social media channel will be, but right now the place to be is Snapchat.
We'll be taking over TripIt's account when we go to the Dominican Republic on May 8th. Keep an eye out for us and more travel stories from other travel lovers on